Keeping people in the negative is what DI Inc is all about. To them it's the only way to capture the market of waking people up to the overt control of corporate fascism.
Once his got you in his marketing campaign then to offer lot's of solutions, both personal and on a world level would mean you he would loose you out of the fold....His income, and you wouldn't be talking to other people who see the world and life, as a glass half full.
You've got have an outlet for anger and hate at the Establishment, the divide between rich and poor, and Icke Inc has the solution.
I despise the corporate fascism, Icke gives it a passing glance.